About me

I’m Anton Ruvil, a Senior Product Designer focused on complex digital products in fintech, e‑commerce and Web3. For more than a decade I’ve been helping teams turn messy problems into clear customer journeys, scalable design systems and measurable growth.

I work end‑to‑end: from discovery and problem framing to UX research, flows, interaction design, visual systems and design QA in production. My background in software engineering helps me speak the same language as developers, balance constraints and ship things that actually work at scale.

Over the years I’ve designed and led:

  • Growth funnels and marketing journeys for products used by tens of millions of people.

  • E‑commerce platforms where small UX changes led to double‑digit gains in conversion and reductions in bounce rate.

  • Web3, GameFi and telecom ecosystems with complex domain logic and demanding user expectations.

  • Design systems that keep multiple teams aligned while speeding up delivery.

I care most about three things:

  1. Business impact – design should move numbers: conversion, activation, retention, revenue or cost.

  2. Clarity for users – even complicated products should feel simple and predictable.

  3. Healthy teams – clear processes, honest feedback and collaboration across product, engineering and marketing.

Today I usually join companies as a senior individual contributor or player‑coach: taking ownership of critical product areas, mentoring designers, and helping leaders make better, design‑informed decisions. My ideal projects sit at the intersection of product strategy, UX, and system‑level design – where good decisions compound over time.

If you’re working on a complex product and need someone who can untangle the experience, align stakeholders and ship tangible improvements, I’d be happy to talk.

Services:

UI/UX

Product Design

Game UI

Branding

Motion

3D

Abilities:

Product-Driven

Quality-Focused

Team-Oriented

Brand-Conscious

Tech-Savvy

Approach:

Usability

Structure

Aesthetics

Business Value

Impact

Background:

10+ years experience

60+ projects

–

B2B/SaaS/AI

Startups/Tech/

FinTech/Web3

I work using:

Figma, Adobe Photoshop, Adobe AfterEffects, Adobe Illustrator, Cinema 4D, Redshift, AI-agents, Tilda, Framer