IndexIQ – eCommerce Shop
This redesign was a turning point for the entire platform. The original experience made it difficult for users to explore categories, understand product details, and make confident purchase decisions — especially on mobile, where the journey felt fragmented and visually overloaded.
My challenge was to transform a complex, multi-category electronics store into a seamless and enjoyable shopping flow. From navigation and search to product hierarchy and visual identity, every part of the experience required a fresh start.
I aimed to build a clean, product-centered interface that feels modern, trustworthy, and effortless to use.
Woodconcept – B2B Showroom
Woodconcept is a substantial manufacturer and designer of modern furniture based in Vietnam, with over ten years of industry presence. Their primary objective was to expand their client base through online channels.
Their clientele consists of major B2B furniture exporters operating in the US, Australia, New Zealand, and Europe. Since business relationships in this sector are cultivated over extended periods, the initial impression is crucial. Therefore, the design needed to be precisely tailored to the target audience by adhering to contemporary European standards.
Fair Play – iGaming
iGaming Data Solutions for Players and Operators
FAIR Play is a blockchain-based platform that allows integration with bookmaking (betting) companies to attract their users through bonuses and completed tasks. This approach helps maintain greater interest and a higher user retention rate.
I created this entire project alone as the Lead Designer, working directly with the Product Owner and the development team.
I had a significant impact on improving the overall user experience and the product as a whole by discussing and refining design solutions.
I developed all branding and logotypes, created the Design System, and designed the iOS and Android applications along with their web versions. Additionally, I crafted presentations, managed social media, and designed a promotional landing page.
HubWallet – iWallet
A sleek cryptocurrency wallet design. Seamlessly organized and intuitively navigable, this wallet streamlines cryptocurrency management.
With features to send, buy, receive, and swap assets, it simplifies financial transactions. Additionally, it seamlessly integrates NFT asset management.
Prioritizing security, it ensures robust protection for your assets. Discover the future of finance with this innovative wallet design.
Yard HUB – Venture studio
A corporate website and visual identity for a Web3 venture studio. The project unified multiple products under a modern, professional brand to establish trust and clarity in the innovative blockchain sector.
Petobots – iGaming
A blockchain-based PvP game and platform developed within the larger Deep Mine ecosystem. This project focused on creating a vibrant, engaging brand and user experience to drive player adoption and interaction.
DeepMine – P2E Game
A play-to-earn social economy strategy game in an expansive sci-fi metaverse, built on blockchain technology. This project involved creating a complete visual ecosystem—from immersive world-building and adaptive interfaces for complex game mechanics to animated NFT assets and promotional campaigns.
SBER – FinTech
Led the strategy and execution of targeted email campaigns and landing pages to promote Sberbank’s services to tens of millions of users. Focused on data-driven optimization, behavioral analysis, and funnel conversion to grow product adoption and improve the core website experience.
DANYCOM – Ecosystem Brand
DANYCOM is a group of companies united under a single brand identity, offering services across mobile connectivity, SMS aggregation, delivery, investment, tourism, and more.
As a UI/UX Designer, I shaped the digital experience across the ecosystem by designing interfaces for key products including DANYCOM.Mobile, the SMS aggregator, and DANYCOM.Delivery. In addition to developing marketing materials and digital touchpoints, I created a unified design system that ensured visual consistency and synchronized interfaces across the entire holding.
Ghost War – Game UI/UX
As the UI/UX designer for Ghost War, a competitive PvP shooter, I crafted the game’s interface to support fast-paced tactical gameplay. My work focused on designing clear, responsive menus, HUD elements, loadout screens, and in-match indicators that kept players informed without breaking immersion.
I collaborated closely with engineers and game designers to ensure smooth implementation, conducting usability testing to refine layouts and improve reaction times. The result was a functional, visually cohesive interface that enhanced player control and engagement throughout the combat experience.