My role
Senior UI/UX Designer
Year
2022-2023
Responsibilities
– Art Direction & Metaverse Aesthetics
– UI/UX for Complex Game Economy
– NFT & Asset Design/Animation
– Marketing & Exhibition Design
Deliverables
– Art Direction & Visual Style Guide
– Adaptive UI/UX Kit & Wireframes
– Animated NFT Card Collection
– Landing Pages & Social Campaigns
– Exhibition Booth Concepts
Game Interface UI/UX
A player‑first interface designed to make deep game mechanics — from resource management to NFT interactions — feel intuitive and engaging. Every element, from information architecture to visual feedback, was crafted to reduce cognitive load and enhance the overall user experience within the sci‑fi metaverse.
Animation and NFT Design
This phase focused on bringing the game’s digital assets to life through motion and visual storytelling. I designed and animated a series of unique NFT collectibles, each with distinctive behaviors and visual effects that reflect their function within the game’s economy. The animations enhance collectibility, player engagement, and serve as dynamic visual feedback within the interface.
Landing Page Design
A high‑conversion web interface built to drive user acquisition and engagement for a complex blockchain game. The design strategically balances immersive world‑building with clear value propositions, guiding visitors from initial interest to concrete actions: exploring the game, subscribing for updates, and anticipating NFT drops—all within a cohesive sci‑fi aesthetic that supports the product’s strategic positioning.
