Fair Play – iGaming

iGaming Data Solutions for Players and Operators

FAIR Play is a blockchain-based platform that allows integration with bookmaking (betting) companies to attract their users through bonuses and completed tasks. This approach helps maintain greater interest and a higher user retention rate.

I created this entire project alone as the Lead Designer, working directly with the Product Owner and the development team.

I had a significant impact on improving the overall user experience and the product as a whole by discussing and refining design solutions.

I developed all branding and logotypes, created the Design System, and designed the iOS and Android applications along with their web versions. Additionally, I crafted presentations, managed social media, and designed a promotional landing page.

My role

Lead Product Designer

Year

2023-2024

Responsibilities

– Strategic UX/UI Design

– Branding & Visual Identity

– User Flow Optimization

– Design System Architecture

– Cross-platform Product Design (iOS, Android, Web)

– Design Quality Assurance (QA)

– Stakeholder Collaboration

Deliverables

– Brand Identity & Logotypes

– Design System & UI Kit

– Mobile App Designs (iOS & Android)

– Adaptive Web Platform Design

– User Flow Diagrams & CJM

– Promotional Landing Page

– Social Media Assets & Presentations

Logotype design

The project began with the core brand identity: the logo. Starting with a strategic mood board, I explored visual concepts around the name “Fair Play.” My goal was to balance the dynamic energy of gaming and betting with a sleek, modern aesthetic that reflects innovative technology.

Making a moodboard

Finding good solution

Finalizing feautured options

Treaking and tweaking the choosen one

Final logo

The final logo depicts FairPlay as a platform (represented by the dots) where companies and players can unite to form something greater. Additionally, the logo represents a die/cube for rolling.

The main logo features the letter ‘F’, while the logo for FairProtocol—the underlying application protocol—uses the letter ‘P’. This design structure allows for the future expansion and differentiation of various products, establishing a clear and recognizable brand identity.

App Design: Taming Visual Noise

The app’s UI and design system were built alongside functional prototypes. Our main challenge was overcoming the industry-standard visual clutter of betting banners.

A Systemic Color Solution
To create order, we implemented a strict color-coding system tied to event types (sports, slots, etc.). The palette was anchored by brand colors from FairPlay and FairProtocol logos against a neutral violet background, ensuring clarity.

This coherent system was then consistently applied across all elements—including achievements and quests—and meticulously adapted for both web-mobile and desktop platforms.